What Does a Web Designer Do (and How Do I Become One)

In today's digital age, having a solid online presence has become necessary for businesses, organisations, and individuals. 

A web designer is crucial in creating and maintaining a visually appealing, functional, and user-friendly website that helps companies to achieve their online goals. 

In this article, we will explore the role of a web designer, the skills and knowledge required to become one, and the steps to get started in this career.

What is a Web Designer?

A professional web designer designs and develops websites, web applications, and other digital content for clients or organisations. They use their technical and creative skills to create visually appealing, interactive, and functional websites optimised for user experience, search engine optimisation (SEO), and accessibility.

Roles and Responsibilities of a Web Designer

A web designer's role involves a variety of tasks, including:

  • Understanding the client's needs and requirements for the website or web application.
  • Developing a visual concept and layout for the website using design software.
  • Creating and coding the website's structure and content using programming languages such as HTML, CSS, and JavaScript.
  • Testing the website for functionality and user experience.
  • Collaborating with web developers, content creators, and other professionals involved in the project.
  • Maintaining and updating the website as needed.

The job of a web designer can vary depending on the industry and organisation they work for. Some web designers may specialise in designing e-commerce websites, while others may focus on creating corporate or educational websites. 

Some web designers may work as freelancers or in-house for organisations, while others may work for web design agencies.

Skills Required to Become a Web Designer

To become a successful web designer, you need a combination of technical and creative skills and a deep understanding of web design principles and trends. Here are some essential skills and knowledge required to become a web designer:

  • Proficiency in Design Software: Web designers need to be proficient in design software such as Adobe Photoshop, Illustrator, and Sketch to create visual concepts and layouts for websites.HTML; CSS, and. JavaScript: Web designers must have a strong understanding of HTML, CSS, and JavaScript to develop and code the website's structure and content.
  • User Experience (UX) Design: Web designers must understand UX design principles to create intuitive, user-friendly websites.
  • Search Engine Optimization (SEO): Web designers must know SEO principles and how they affect website design and development.
  • Communication and Collaboration: Web designers need to communicate effectively with clients and other professionals involved in the project and collaborate with them to create a successful website.
  • Problem-Solving Skills: Web designers must have strong problem-solving skills to identify and solve technical and design issues that may arise during website development.
  • Creativity: Web designers must be creative and innovative to create visually appealing and unique website designs that stand out.

Steps to Become a Web Designer

Now that you understand what a web designer does and the skills required to become one, let's explore the steps to get started in this career:

  • Develop Your Technical Skills: To become a web designer, you need to have a strong understanding of HTML, CSS, and JavaScript, as well as design software such as Adobe Photoshop and Illustrator. You can learn these skills through online courses, tutorials, and certifications.
  • Build Your Portfolio: To showcase your skills and attract potential clients or employers, you must build a strong portfolio of your web design work. You can start by creating your website or working on small projects for friends or family.
  • Gain Work Experience: You can gain work experience as a web designer by working as a freelancer, intern, or in-house designer for an organisation. This will allow you to work on real-world projects, collaborate with other professionals, and build your network.
  • Stay Up-to-Date with Trends and Technologies: Web design is an ever-evolving field, and staying up-to-date with the latest trends and technologies is essential. You can do this by attending conferences and webinars, reading industry blogs, and participating in online communities.
  • Network: Networking is essential for finding clients or job opportunities in the web design industry. You can attend industry events, join professional organisations, and connect with other professionals on social media platforms like LinkedIn.
  • Consider Getting Certified: While not required, certification in web design can demonstrate your expertise and commitment to the field. Some popular certifications include Adobe Certified Expert, Certified Web Designer, and Certified Professional Web Developer.

Web Design Career Paths

Web design offers various career paths and opportunities for growth and advancement. Here are some career paths you can pursue as a web designer:

  • Web Designer: As a web designer, you can work as a freelancer, in-house designer, or for a web design agency. Your primary role will be to design and develop websites that meet the client's needs and requirements.
  • UI/UX Designer: UI/UX designers focus on creating websites and web applications that provide an intuitive and user-friendly experience for the end user. They work closely with web designers and developers to ensure the website's design and functionality align with the user's needs.
  • Front-End Developer: Front-end developers focus on the website's client side, including HTML, CSS, and JavaScript. They are responsible for creating and coding the website's layout, content, and user interface.
  • Back-End Developer: Back-end developers focus on the website's server side, including databases, servers, and APIs. They are responsible for ensuring the website's functionality and data are secure and efficient.
  • Full-Stack Developer: Full-stack developers are responsible for a website's front-end and back-end development. They comprehensively understand the web development process, from design to deployment.

Web design is a rewarding and dynamic career that offers various opportunities for growth and advancement. 

To become a web designer, you need technical and creative skills, a deep understanding of web design principles and trends, and the ability to communicate and collaborate effectively. 

With the right skills and experience, you can pursue various career paths in web design and positively impact businesses and organisations' online presence.


What is web design?

Web design refers to creating, designing, and developing visually appealing, functional, and user-friendly websites.

What skills are required to become a web designer?

To become a web designer, you need technical skills such as HTML, CSS, and JavaScript and creative skills such as design principles and graphic design. You also need communication and collaboration skills.

How long does it take to become a web designer?

The time it takes to become a web designer varies depending on the individual's experience, skills, and education. Some people can learn web design skills within a few months, while others may take several years.

What tools do web designers use?

Web designers use various tools such as graphic design software, web development frameworks, content management systems, and prototyping tools.

Can I become a web designer without a degree?

Yes, you can become a web designer without a degree. Many successful web designers are self-taught or have completed online courses or boot camps.

What is the difference between web design and web development?

Web design focuses on a website's visual and creative aspects, including layout, colour scheme, and typography. Conversely, web development focuses on a website's technical aspects, such as coding, programming, and database management.

What is the average salary for a web designer?

The average salary for a web designer varies depending on factors such as experience, location, and industry. According to Glassdoor, the average salary for a web designer in the United States is around $64,000 annually.

What is the future of web design?

The future of web design will likely emphasise user experience, mobile-first design, and accessibility. Web designers must also stay up-to-date with emerging technologies such as voice interfaces, AI, and VR.

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